Associate Director of Marketing and Sales

Education for Industry

Associate Director of Marketing and Sales

Full time / hybrid working

Location: London

Salary up to £71,000

EFI Group is a pioneering education charity delivering outstanding vocational and higher education in fashion, retail, beauty, and apprenticeships. We are not a traditional college or university. We operate at the intersection of industry and education, shaping the workforce of tomorrow through innovative, industry-led programmes that drive real career outcomes.

EFI has grown tremendously in the last few years, from 700 students to 3,600 from 190 staff to 320 and from £5m income to c£25m. We now provide a wide range of educational programmes at vocational level and at degree level to a hugely diverse student base.

Based in Central London, we are staunch advocates of inclusive education, firmly believing that everyone deserves access to opportunities, irrespective of background or circumstances. We are committed to breaking down barriers, promoting equality, and ensuring fair access for all students. Our core mission revolves around enhancing student engagement, retention, and progression, driving us forward with unwavering dedication.

We are now looking to recruit a new Associate Director of Marketing and Sales, reporting into the Group Director of Marketing and Sales, to help lead us into the next phase of our growth and transformation.

You will be responsible for overseeing teams to deliver effective digital, social, content, offline advertising and events as well as supporting the delivery of customer activation campaigns through the CRM (Microsoft dynamics).

The successful candidate will have a proven track record of successfully launching new products into market, digital marketing campaigns and experience of leading cross-disciplinary marketing teams. With experience of marketing within a further or higher education environment, we are looking for an individual who can demonstrate agility, can cope with fast pace and can deliver tangible results in a competitive and exciting market.

If you are someone who thrives in an ambitious, non-traditional, and fast-moving environment and wants to join a growing and dynamic educational institution then please do explore our dedicated recruitment microsite, https://andersonquigley.com/efig-associate-director-of-marketing-sales/ . If you would like an informal and confidential conversation about this exciting opportunity, please do contact our advising consultants at Anderson Quigley, Carolyn Coates or Paul Aristides at (carolyn.coates@andersonquigley.com / paul.aristides@andersonquigley.com)

Closing date: 21 July 2025