Head of Marketing, Student Recruitment and External Relations
Job Details
Permanent contract, 37 hours per week, 52 weeks per year
The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College
The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College
The person chosen to lead marketing and student recruitment at this crucial time in the College’s development will possess excellent leadership skills, be an excellent communicator and relationship builder and have strong analytical skills, together with an ability to inspire confidence from a wide range of internal and external stakeholders.
Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.
If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role.
The job posting can close as soon as sufficient applications have been received.
Staff Benefits
- Generous paid holiday entitlement of 35 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year
- Contributory salary pension scheme (Local Government)
- Continuing Professional Development for all staff
- Laptop Salary Sacrifice Scheme
- Cycle to Work Scheme
- Private Healthcare Scheme
- £500 Refer a friend and earn a reward
- Subsidised cafes – at both campuses
- Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus
- Free parking at the Somer Valley Campus in Radstock
Key Responsibilities
Marketing, Student Recruitment and Communications
1. Developing and leading the marketing, student recruitment and communications strategy for the College, with an accompanying action plan.
2. Developing a suite of metrics and KPIs in support of the Marketing Strategy and, as a key component of the annual business plan, be accountable for performance against these KPIs.
3. Acting as a key adviser to the Head of Employer Engagement & Marketing, providing market research and data analysis to assist in decision making, including curriculum planning and business development.
4. Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.
5. Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.
6. Planning highly creative, innovative and targeted aspirational recruitment campaigns designed to achieve clearly defined growth targets in an increasingly competitive market.
Please see attached for the full Job Description
Skills, Knowledge and Expertise
- Either a nationally recognised senior industry qualification, e.g. CIPR, CIM etc or a degree or equivalent qualification L6 or above
- Evidence of recent and relevant CPD
- Significant experience held in a strategic marketing role in a comparable sector
- In depth understanding of the education sector and the methods of engaging learners and potential learners
Please see attached for the full Person Specification
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