Let’s be real — applying for jobs can feel like tossing your resume into a black hole. You hit submit, cross your fingers, and wait… and wait some more.
But here is the truth, most job applications never get a real look. Recruiters are skimming through hundreds of resumes, often in just a few seconds each.
So how do you make yours pop?
Here is how to stand out — not by gimmicks, but by being strategic, clear, and human.
1. Tailor your resume for every role (yes, every time)
You have probably heard it before, but this is the most important thing.
What to do:
Scan the job description. Highlight the specific skills, tools, and experiences they’re asking for. Now match those directly on your resume. Don’t exaggerate — just be intentional with the language you use.
- Use keywords from the job description
- Re-order your bullet points so the most relevant are at the top
- Cut anything that doesn’t serve this role
2. Craft a killer opening line in your cover letter or email
Skip the generic “I am writing to express my interest…” Start strong.
Example:
“As a data analyst who has built dashboards used by 10,000 + users, I would love to bring my experience to [Company Name] to help turn your raw data into real insights.”
This gets attention. It shows value right away.
3. Show, don’t just tell
Anyone can say they are “a team player” or “results-oriented.” Show proof instead.
Instead of this:
“Strong communication skills.”
Try this:
“Led weekly cross-functional meetings with product, design, and marketing teams to align on launch timelines.”
Specific, vague. Always.
4. Use a personal touch
If you can, mention something you admire about the company or team. Not in a creepy way — just enough to show you did your homework.
Example:
“I have been following [Company] since your Series A — your approach to ethical AI is refreshing in the industry.”
5. Optimise for humans and robots (ATS)
Many companies use Applicant Tracking Systems (ATS) to scan resumes before a human sees them. This means formatting and keyword usage matters.
- Use standard job titles (e.g., “Marketing Manager” over “Growth Wizard”)
- Avoid graphics or charts in resumes
- Submit in Word or PDF as requested
But remember: once you pass the ATS, a real person reads your resume. Keep it clean, readable, and honest.
6. Add a portfolio or work samples (even if it’s not required)
Especially in creative, tech, or writing fields — this is a huge edge. But even for other roles, a simple case study or project can make you stand out.
Ideas:
- A blog post you wrote
- A deck you designed
- A side project or startup
- A 1-pager showing results from a campaign you ran
7. Follow up (politely)
One thoughtful follow-up email a few days after applying can go a long way.
- Keep it short
- Mention why you are excited about the role
- Add any updates (e.g. “Just launched X project this week that’s relevant to your product”)
TLDR (too long didn’t read)— the standout formula
To stand out, your application should be:
- Targeted – tailored to that specific role
- Clear – shows value with real examples
- Thoughtful – shows you did your homework
- Human – not just another resume template
You do not need to be perfect — you just need to connect your experience to what the company needs.